Field Notes

On-the-ground insights, trends, and stories shaping the future of design and materials

Linen: The Ancient Fiber of Natural Comfort

Bonie Shupe 2/26/26 Bonie Shupe 2/26/26

Linen: The Ancient Fiber of Natural Comfort

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Values That Work

Ashish Mathukiya 2/24/26 Ashish Mathukiya 2/24/26

Values That Work

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Linear Thinking in a Circular World

Bonie Shupe 2/19/26 Bonie Shupe 2/19/26

Linear Thinking in a Circular World

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White Space Strategy: How to Win by Ending the Compromise

Bonie Shupe 2/18/26 Bonie Shupe 2/18/26

White Space Strategy: How to Win by Ending the Compromise

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Bonie Shupe 2/10/26 Bonie Shupe 2/10/26

Brand–Product Alignment

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Angora: The Softest Fiber, Shrouded in Controversy

Bonie Shupe 2/4/26 Bonie Shupe 2/4/26

Angora: The Softest Fiber, Shrouded in Controversy

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CRAiLAR®: Cottonizing Bast Fibers Through Enzymatic Innovation

Bonie Shupe 1/29/26 Bonie Shupe 1/29/26

CRAiLAR®: Cottonizing Bast Fibers Through Enzymatic Innovation

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Circularity in Practice: Progress over Perfection

Bonie Shupe 1/28/26 Bonie Shupe 1/28/26

Circularity in Practice: Progress over Perfection

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Seaweed Fabric: Building a Responsible and Transparent Ocean-Based Fiber Supply Chain

Bonie Shupe 1/22/26 Bonie Shupe 1/22/26

Seaweed Fabric: Building a Responsible and Transparent Ocean-Based Fiber Supply Chain

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The Future is Circular: A practical framework for designing circular products

Bonie Shupe 1/21/26 Bonie Shupe 1/21/26

The Future is Circular: A practical framework for designing circular products

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Camel Hair: Navigating a Responsible and Resilient Desert Fiber Supply Chain

Bonie Shupe 1/15/26 Bonie Shupe 1/15/26

Camel Hair: Navigating a Responsible and Resilient Desert Fiber Supply Chain

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The Possum Opportunity: Navigating a Conservation-Linked Fiber System

Bonie Shupe 1/8/26 Bonie Shupe 1/8/26

The Possum Opportunity: Navigating a Conservation-Linked Fiber System

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Yak Wool: Building a Responsible and Transparent High-Altitude Supply Chain

Bonie Shupe 12/17/25 Bonie Shupe 12/17/25

Yak Wool: Building a Responsible and Transparent High-Altitude Supply Chain

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Mohair Matters: Building a Responsible and Transparent Supply Chain

Bonie Shupe 12/11/25 Bonie Shupe 12/11/25

Mohair Matters: Building a Responsible and Transparent Supply Chain

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Stretch Responsibly: Your Guide to Sustainable Elastane

Bonie Shupe 12/3/25 Bonie Shupe 12/3/25

Stretch Responsibly: Your Guide to Sustainable Elastane

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Sourcing Nylon for a Circular Future

Bonie Shupe 11/12/25 Bonie Shupe 11/12/25

Sourcing Nylon for a Circular Future

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Sourcing Polyester with Integrity

Bonie Shupe 11/5/25 Bonie Shupe 11/5/25

Sourcing Polyester with Integrity

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The Acrylic Conundrum:

Bonie Shupe 10/22/25 Bonie Shupe 10/22/25

The Acrylic Conundrum:

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Regenerated Cellulose Fibers: Rayon, Viscose, Modal and Lyocell

Bonie Shupe 10/15/25 Bonie Shupe 10/15/25

Regenerated Cellulose Fibers: Rayon, Viscose, Modal and Lyocell

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Fashions True Climate Solutions

Bonie Shupe 10/7/25 Bonie Shupe 10/7/25

Fashions True Climate Solutions

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