Field Notes

On-the-ground insights, trends, and stories shaping the future of design and materials

Bonie Shupe 6/29/26 Bonie Shupe 6/29/26

The Future of Circular Fashion Is Being Built in Europe. Is Your Brand Ready?

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Organic Is the Greenwash. Soil Health Is the Standard.

Bonie Shupe 6/3/26 Bonie Shupe 6/3/26

Organic Is the Greenwash. Soil Health Is the Standard.

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What You're Wearing Against Your Skin Is a Health Conversation Now

Bonie Shupe 5/21/26 Bonie Shupe 5/21/26

What You're Wearing Against Your Skin Is a Health Conversation Now

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Bonie Shupe 5/12/26 Bonie Shupe 5/12/26

Six Natural Merino Blends, and What They Actually Do

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What Your Merino Label Isn't Telling You

Bonie Shupe 5/5/26 Bonie Shupe 5/5/26

What Your Merino Label Isn't Telling You

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Bonie Shupe 4/21/26 Bonie Shupe 4/21/26

Merino Wool Certifications: A Brand Founder’s Guide to What They Actually Mean

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Navigating the Modern Leather: Supply ChainA Guide to Durability, Ethics, and Climate Impact

Bonie Shupe 4/2/26 Bonie Shupe 4/2/26

Navigating the Modern Leather: Supply ChainA Guide to Durability, Ethics, and Climate Impact

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The Growth Machine Doesn't Just Overproduce. It Destroys Value.

Bonie Shupe 3/5/26 Bonie Shupe 3/5/26

The Growth Machine Doesn't Just Overproduce. It Destroys Value.

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Banana Fiber: One Plant, Many Materials

Bonie Shupe 3/4/26 Bonie Shupe 3/4/26

Banana Fiber: One Plant, Many Materials

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Linen: The Ancient Fiber of Natural Comfort

Bonie Shupe 2/26/26 Bonie Shupe 2/26/26

Linen: The Ancient Fiber of Natural Comfort

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Values That Work

Ashish Mathukiya 2/24/26 Ashish Mathukiya 2/24/26

Values That Work

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Linear Thinking in a Circular World

Bonie Shupe 2/19/26 Bonie Shupe 2/19/26

Linear Thinking in a Circular World

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White Space Strategy: How to Win by Ending the Compromise

Bonie Shupe 2/18/26 Bonie Shupe 2/18/26

White Space Strategy: How to Win by Ending the Compromise

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Bonie Shupe 2/10/26 Bonie Shupe 2/10/26

Brand–Product Alignment

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Angora: The Softest Fiber, Shrouded in Controversy

Bonie Shupe 2/4/26 Bonie Shupe 2/4/26

Angora: The Softest Fiber, Shrouded in Controversy

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CRAiLAR®: Cottonizing Bast Fibers Through Enzymatic Innovation

Bonie Shupe 1/29/26 Bonie Shupe 1/29/26

CRAiLAR®: Cottonizing Bast Fibers Through Enzymatic Innovation

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Circularity in Practice: Progress over Perfection

Bonie Shupe 1/28/26 Bonie Shupe 1/28/26

Circularity in Practice: Progress over Perfection

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Seaweed Fabric: Building a Responsible and Transparent Ocean-Based Fiber Supply Chain

Bonie Shupe 1/22/26 Bonie Shupe 1/22/26

Seaweed Fabric: Building a Responsible and Transparent Ocean-Based Fiber Supply Chain

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The Future is Circular: A practical framework for designing circular products

Bonie Shupe 1/21/26 Bonie Shupe 1/21/26

The Future is Circular: A practical framework for designing circular products

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Camel Hair: Navigating a Responsible and Resilient Desert Fiber Supply Chain

Bonie Shupe 1/15/26 Bonie Shupe 1/15/26

Camel Hair: Navigating a Responsible and Resilient Desert Fiber Supply Chain

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